Overview
Seamless Apparel was a clothing brand by Pakistani cricketer Shadab Khan — a hip, image-driven label built completely from the ground up, with every piece of the operation handled directly: shoot, branding, product and textile design, production, and even talent acquisition and location sourcing for campaigns.
The Challenge
Launching a celebrity-backed clothing brand meant building an entire operation, not just a store — the brand identity, the actual garments and textiles, the production pipeline, and the campaign talent and shoots all needed to come together into one coherent, hip brand.
Our Approach
- Led brand identity and creative direction for the label
- Designed the products and textiles from scratch
- Managed production end to end
- Handled talent acquisition and location sourcing for campaign shoots
- Shot and produced the brand and campaign photography
- Built the web presence for the brand
The Outcome
A fully realised, celebrity-backed apparel brand — from textile design through production to campaign and web — built entirely in-house. The engagement has since concluded.