Profile
E-commerce engineer with 13 years in technology, 6 of them specialising in Shopify. Built, launched and maintained 50+ Shopify and Shopify Plus stores for DTC brands across the US, UK and Pakistan, including platform migrations, multi-vendor marketplaces, custom theme development and Admin API tooling. Comfortable owning a system end to end: architecture, implementation, deployment and the operational load afterwards. Also run my own DTC store, which means I think in revenue, margin and repeat rate rather than tickets.
Experience
Shopify Consultant and Operations Manager · LocalVerse
London, United Kingdom · Remote · Aug 2023 – Aug 2026
UK digital transformation platform and agency serving 50+ SMEs. Engaged first as Lead Shopify Developer, then retained as consultant and operations manager.
- ▸Built and launched the localverse.io marketplace, then moved into an ongoing role covering platform operations, technical delivery and client work.
- ▸Co-developed LocalVerse Lens, an AI-assisted product digitisation tool that turns a single photograph into a complete listing with edited imagery, generated titles and copy, and cross-platform marketplace sync.
- ▸Built AI automation tooling, n8n workflows, lead generation bots and client management systems supporting an average 6x return on ad spend and 260% revenue growth for client brands.
- ▸Delivered the technical side of the agency offering: e-commerce builds, storefront development, marketplace exports and integrations, and performance marketing.
Shopify Lead and Data Management · RayJoy Tech
Houston, USA · Remote · Mar 2024 – Aug 2026
- ▸Built and maintained a US multi-vendor marketplace, including a full platform migration from Wix and Square covering data mapping, URL and SEO preservation, and a theme rebuild.
- ▸Engineered per-vendor order routing and automated payout splitting with commission and delivery fees deducted, after scoping and then rejecting a POS integration that didn't fit the client's margins.
- ▸Ran data tagging, analysis and cross-department data management programmes.
Chief Technology Officer · Ostruce
Lahore · Jan 2023 – Jun 2025
Sustainable wellness brand serving more than 100,000 customers.
- ▸Owned the full technology function: e-commerce platform, mobile applications, analytics, security and customer data privacy.
- ▸Led the internal IT team and managed external vendor relationships, including hiring and technical review.
- ▸Automated accounts department workflows, removing manual reconciliation and reporting steps.
- ▸Tripled sales through the engagement via platform, performance and conversion work.
Founder and Lead Engineer · ThirdDimension (formerly Bellwether Digital Media)
Lahore · 2016 – Present
Digital engineering studio serving 50+ brands, plus ThirdDimension PK, a direct-to-consumer manufacturing business. Sole engineer on all systems below.
- ▸Deliver Shopify builds, migrations, custom theme development and performance work for DTC clients across fashion, beauty, healthcare, food and consumer goods.
- ▸Built ThirdDimension PK end to end: parametric product design in CadQuery, an automated slicing and unit-cost engine, the Shopify storefront, and courier API integration.
- ▸Designed and operate the studio delivery stack: a double-entry accounting and financial reporting platform, an order and production queue system, automated SEO and content pipelines, and data acquisition tooling.
- ▸Rebuilt paid acquisition on a data-driven model, taking the top campaign to a 7.4× return on ad spend.
- ▸Launching Launchpad, a white-label 3D printing dropshipping service for other retailers.
Chief Technology Officer · Kaprang
Lahore · Nov 2021 – Dec 2022
Social enterprise platform for women running fashion ventures, plus entrepreneurs, boutiques and retailers.
- ▸Built the Shopify platform, logistics integration, quality assurance process and data protection controls for a multi-brand apparel marketplace.
- ▸Generated PKR 3M+ in direct online sales from a PKR 0.7M marketing budget in six months, with further revenue through offline channels.
IT and Operations Manager · Strongman Securities (Pvt) Ltd.
Lahore · 2010 – 2017
Pakistan Stock Exchange brokerage.
- ▸Ran IT infrastructure and client services for a regulated financial services firm, with regulatory reporting to SECP, PSX and NCCPL. Seven years in a compliance-driven environment.
Earlier — Vizyon Interiors (Head of Tech, 2021) · Karvan Kamil (CEO, import and export, 2014–2021)
Selected E-commerce Work
🛠️ Shopify Operations Platform (Open Source)FastAPI and Supabase service running 22 bulk operations across 570 products and 5,000+ variants via the Admin API, with TOTP two-factor auth, pre-write snapshots with a rollback endpoint, daily catalogue-health audits, unit-economics modelling, and reconciliation of cash-on-delivery orders against courier data. Published on GitHub.
🚤 Multi-Vendor Marketplace, USDelivery by boat across a lake. Migrated off Wix, built per-vendor order notifications and dashboards, handled restaurant modifiers across variants and line items, and automated payment splitting per vendor via Stripe.
🏷️ Tag-Driven Theme ArchitectureReplaced a template-per-category approach with conditional snippets keyed off product tags, so category CSS and JS load only when matched. A new category costs a tag, not a template.
📒 Double-Entry Accounting PlatformLedger, profit and loss, cash flow, balance sheet, tax summaries, inventory and bank tracking, with a production-queue bridge synchronised to Shopify orders.
Selected Engineering Projects
🏥 MediFlow — Medical Billing AutomationMulti-tenant claims platform with AI and OCR extraction of patient details, CPT and ICD-10 coding, duplicate detection, a full claim lifecycle and an audit timeline.
🐄 Livestock Management ERPPHP and MySQL farm system covering animal records, health, breeding and financials, with an LLM assistant answering natural-language questions against farm data.
🎬 Automated Video Production Pipeline (ReelBot)Generates, narrates, edits and publishes video end-to-end using a locally hosted LLM via Ollama, text-to-speech and the YouTube Data API.
🌐 muhammadkamil.comThis portfolio — built with WebGL and GSAP, documenting 14 production systems, plus a browser arcade of card and board games written from scratch with real-time multiplayer and AI opponents.
Selected Client Stores (full case files at muhammadkamil.com/portfolio)
Sustainable wellness brand, 100,000+ customers. Tripled sales.
International couture. 6× return on ad spend.
Skincare brand, ongoing growth.
Multi-vendor marketplace, Lake Gaston, USA.
Luxury couture. Built the store and migrated off WordPress. Five year client, ongoing marketing consultancy.
Swyft Accessories
1,000+ products, PKR millions in revenue. Brand now closed.
Shop Our Terms
Fashion retail. Website design and build.
Mustafa Dento Health
Dental practice platform.