Exhibit Drecovered from ostruce.com
3x
Sales Growth
CTO
Role
100K+
Customers
3+
Years
Overview
Complete website rebranding, digital strategy overhaul and ongoing CTO-level technical management for Ostruce — a sustainable lifestyle brand serving over 100,000 customers with organic Ostrich Oil products.
The Challenge
Ostruce had a strong product and loyal customer base but a fragmented digital presence, no SEO strategy, a team without technical direction, and needed someone to own the entire technology function.
Our Approach
- Led complete website rebranding — new WordPress theme, UX redesign, conversion optimisation
- Built and executed a full technical SEO strategy from audit to implementation
- Managed the entire IT team — developers, designers, support — as embedded CTO
- Implemented cybersecurity protocols and data protection measures
- Built AI automation workflows to handle inventory alerts, order processing, and customer data reporting
- Managed mobile app development and third-party vendor relationships
- Owned all technology decisions and vendor negotiations
The Outcome
Tripled online sales in the first year. 100,000+ customers served. Streamlined operations, accounts and logistics throughout.