Ostruce

Overview

Complete website rebranding, digital strategy overhaul and ongoing CTO-level technical management for Ostruce — a sustainable lifestyle brand serving over 100,000 customers with organic Ostrich Oil products.

The Challenge

Ostruce had a strong product and loyal customer base but a fragmented digital presence, no SEO strategy, a team without technical direction, and needed someone to own the entire technology function.

Our Approach

• Led complete website rebranding — new WordPress theme, UX redesign, conversion optimisation
• Built and executed a full technical SEO strategy from audit to implementation
• Managed the entire IT team — developers, designers, support — as embedded CTO
• Implemented cybersecurity protocols and data protection measures
• Built AI automation workflows to handle inventory alerts, order processing, and customer data reporting
• Managed mobile app development and third-party vendor relationships
• Owned all technology decisions and vendor negotiations

The Outcome

Tripled online sales in the first year. 100,000+ customers served. Stramlined operations and accounts and logistics while serving there.