6x
ROAS
Intl.
Scale
5+
Years
Full
Service
Overview
Full-service digital management for one of Pakistan's most celebrated fashion designers. This is a long-term retainer covering every digital touchpoint — Shopify development, in-house fashion photography, Meta and Google ad campaigns, technical SEO, and daily social media management.
The Challenge
Nilofer Shahid needed to take her brand from a respected Lahore boutique to an internationally recognised fashion house with a strong digital presence and consistent online revenue.
Our Approach
- Built a custom Shopify store with a luxury editorial aesthetic — full custom theme, collections, lookbooks
- Managed Meta and Google ad campaigns targeting both local and international fashion buyers
- Produced all fashion photography and video reels in-house — seasonal campaigns, product shots, behind the scenes
- Implemented technical SEO — site architecture, schema, page speed, keyword strategy for luxury fashion
- Ran daily social media with a consistent high-end brand voice across Instagram and Facebook
- Managed influencer collaborations and press feature strategy
The Outcome
Consistent 6x ROAS on paid campaigns. International customer base established. One of the most digitally present luxury fashion brands in Pakistan with a highly engaged social following.