Kaprang

Overview

Kaprang was a fashion ecosystem co-founded and run as CTO — not a single store, but a platform onboarding designers, brands and sellers, with revenue drawn from multiple streams at once: Shopify sales, CMT (cut-make-trim) manufacturing services, in-house photography, and brand partnerships.

The Challenge

Building a single fashion brand is one problem. Building a platform that other designers and sellers plug into is a different, harder one — it needed onboarding, production capacity, a sales engine and a marketing engine running simultaneously from day one, on a tight budget.

Our Approach

• Served as CTO and co-founder — full technical and operational ownership of the platform
• Put PKR 400,000 of the PKR 700,000 raised into building the ecosystem: onboarding designers, brands and sellers onto the platform
• Put PKR 300,000 into sales and marketing — ads, content, campaigns
• Built out CMT (cut-make-trim) manufacturing services as a revenue stream alongside direct sales
• Ran in-house photography and brand partnerships as additional revenue channels
• Diversified revenue across Shopify sales, CMT services, photography and partnerships rather than relying on one channel

The Outcome

PKR 700,000 invested returned PKR 3,000,000 in 6 months (2022) — a full business model, not a single-channel store, built and proven in under half a year.