Exhibit Marchival record — engagement concluded
Manual
to Digital
Full
Rebrand
End-to-End
Build
Uber-Eats
Style Model
Overview
DoodhGhar was a traditional, manual milk delivery business turned into a modern on-demand digital service — the same shift Uber Eats brought to food delivery, applied to a daily household staple. Every part of the transformation was handled directly: strategy, brand, production and build.
The Challenge
A traditional milk delivery operation ran entirely on manual processes — phone orders, memory, and trust — with no digital storefront, no consistent brand identity, and no way to scale past a fixed number of manually-managed customers.
Our Approach
- Rebuilt the brand identity from the ground up for a modern, trustworthy digital presence
- Shot original product and lifestyle photography and video for the brand
- Designed and built the web platform to move ordering from phone calls to an online, on-demand flow
- Set up and ran social media to introduce the new digital service to existing and new customers
- Modelled the ordering experience on on-demand delivery apps — request, confirm, deliver
The Outcome
A manual, phone-order milk business became a fully branded, digitally-ordered delivery service — shoot, brand, platform and social all built and launched from scratch.
Engagement Concluded ← All Work