Bespoke Shopify Development • Full-Service Digital Management • Creative & Performance Marketing
Nilofar Shahid is a prominent Pakistani fashion designer known as “The Runway Empress of Pakistan,” celebrated for her luxury pret, formals, and heritage-inspired collectionsnation.com.pk+14nilofershahidofficial.com+14nilofershahidofficial.com+14. Her out-of-the-box brand required a custom-built online store to match her couture-level artistry and international presence.
🌐 Website Design & Shopify Development
I built NilofersHahidOfficial.com from scratch on Shopify, crafting a fully tailored user journey that mirrors the refinement of Nilofar’s design language. Features include:
- 100% custom Shopify theme—not a template—structured for performance and scalability.
- Dynamic collection pages spotlighting capsules like Azal SS24, Maansi SS, Stairway of Dreams, and shawl/formal categories
- High-impact product displays with carousel galleries, fabric details, size guides, and trust signals.
- Advanced filter & search tools for effortless browsing of formals, luxury pret, shawls, etc.
- Seamless shopping experience with international currency support, FedEx shipping, and Shopify Payments integration
📸 Creative Direction & Content Production
My team manages every creative touchpoint to strengthen her digital presence:
- Photoshoots & Videography capturing SS24 campaigns and runway-ready visuals.
- Content creation across Instagram, Facebook, Snapchat, etc., showcasing new drops, behind-the-scenes, and client stories.
- Community management—we engage followers, handle inquiries (e.g., +92 312 283 7000), and cultivate brand loyaltyinstagram.com+5facebook.com+5reviewit.pk+5nilofershahidofficial.com+1nilofershahidofficial.com+1.
📊 Performance Marketing & Digital Strategy
Our integrated marketing efforts drive both brand and sales growth:
- Meta, Google, TikTok & Snapchat ads promoting hero collections to regional and global audiences.
- Targeted ad creatives for capsule launches like “Majestic Flare” featuring influencer posts and collectable reels
- Analytics and optimization—tracking conversions, ROAS, and A/B testing landing pages.
🛠️ Ongoing Management & Support
- Daily social posting (feed and stories) aligned with brand tone and seasonal drops.
- Customer service oversight—order updates, shipping questions, payment support.
- Catalog & campaign updates for new arrivals, sales, and limited-edition lines.
- Performance reports delivered monthly: ad spend, impressions, site traffic, and conversion insights.
✅ Results & Impact
Strengthened brand-community relationship through consistent communication and engagement. aspect—from UI elements to backend architecture—was tailored to Nutris Life’s brand standards. Key features include:
A polished, scalable e‑commerce platform supporting international sales.
Significant uplift in brand awareness via social reach and performance campaigns.
Streamlined processes—inventory updates, content workflows, and marketing rollout.
- Sleek, responsive aesthetic optimized for desktop and mobile
- Homepage with rotating hero sliders, clean product grid, and trust signals
- Category-specific landing pages, e.g. “Optimum brain health”, “Joint support”, “PCOS & fertility”
- Enhanced product detail layouts with clear benefits, usage guidance, and “Buy Now”/subscription options
- Dynamic cart and offers engine for bundles like “Buy 2, get 1 free”
- Streamlined account and checkout workflows, integrating COD and free-shipping thresholds
- SEO metadata and structured markup for improved search visibility
📈 Performance & User Experience Gains
- Speed‑optimized UX, zipping under 2 seconds on both mobile & desktop
- Conversion-ready product pages built to support informed purchase decisions
- Clear promotional banners, trust signals (e.g. GMP, DRAP certifications), and free-shipping hints driving better engagement
- Integrated analytics for product views, cart abandonment, sales funnel insights
💡 Strategic Enhancements
Custom Bundles & Cart Offers
Automatically applies bundle deals (e.g. WIDON + SURGYVITS) to incentivize higher AOV.
Smart Upsells
At checkout, customers get related product suggestions like GlucoFix for joint support or NutrIM for weight management.
Dynamic Filters & Sorting
Product listings now filter by health need (energy, immunity, etc.), price, and popularity—previous theme options were limited.
Subscription & Recurring Orders
Built-in recurring purchase logic for long-term supplements, backed by clear cancellation policy.
Visual Consistency & Branding
High-resolution product imagery and lifestyle banners aligned with Nutris Life’s brand voice and visual identity growth and online presence.