Rukhez Beauty is a makeup brand from Pakistan, known for its high-quality cosmetic products designed to cater to a diverse range of beauty needs.
I built the Rukhez Beauty website from scratch, ensuring it was visually appealing, user-friendly, and optimized for both desktop and mobile devices. My responsibilities include:
- Website Development and Maintenance:
- Designed and developed the website, incorporating modern design elements and ensuring seamless navigation.
- Regularly update and maintain the website to ensure optimal performance and security.
- Photoshoots and Video Shoots:
- Organized and managed photo and video shoots, working with photographers, videographers, and models to create high-quality content that showcases the brand’s products effectively.
- Marketing Strategies:
- Developed comprehensive marketing strategies tailored to the brand’s goals and target audience.
- Provided strategic advice on branding, product launches, and promotional campaigns.
- Advertising Campaigns:
- Managed and executed Meta (Facebook) and Google Ads campaigns, optimizing them to increase visibility and drive sales.
- Analyzed ad performance and adjusted strategies to maximize return on investment.
- SEO and Content Management:
- Implemented SEO best practices to improve search engine rankings and drive organic traffic.
- Created and curated engaging content, including product descriptions, blog posts, and social media updates, to keep the audience engaged and informed.
Through these efforts, I have helped Rukhez Beauty establish a strong online presence, attract new customers, and grow its brand in the competitive beauty market.