Custom Shopify Development • Digital Strategy • Creative & Performance Management
Eraya is a modern-luxury prêt label based in Lahore, offering curated, handcrafted ensembles—silk, sequins, crystals—shipped globally with a minimalist yet opulent identity us on social media. Discover the latest trends and showcase your uniqueness with Kaida Official.
🌐 Website & Shopify Development
- Built a fully custom Shopify theme from the ground up—no templates—all elements designed for elegance and performance.
- Enabled international storefront with multi-currency support (PKR + global), FedEx shipping rates, and streamlined Shopify Payments integrationerayaofficial.com+7erayaofficial.com+7erayaofficial.com+7.
- Crafted dynamic product pages showcasing collections like “Eid Luxe ’25” with high-impact visuals and detailed garment descriptionsinstagram.com+9erayaofficial.com+9erayaofficial.com+9.
📸 Creative Direction & Content Production
- Planned and executed lookbook photoshoots for campaigns like Eid Luxe, capturing silk drapes, embroidery close-ups, and styling.
- Produced social content (Instagram Reels, feed posts, stories) featuring hand-embellished details—Nova’s pearls & dabka, Opal’s crystal front, Saffron’s V-neck embroideryerayaofficial.com+1erayaofficial.com+1.
- Ensured cohesive brand visuals across product and promotional content for digital channels.
📊 Digital Marketing & Community Management
- Designed and managed performance ad campaigns on Meta, Google, and TikTok targeting luxury prêt shoppers locally and internationally.
- Created assets that highlight Eraya’s artisanal craftsmanship and seasonal drops.
- Launched interactive community initiatives—WhatsApp contact support, newsletter signups, customer queries—driving engagement and brand loyaltyerayaofficial.com+14instagram.com+14erayaofficial.com+14.
🛠️ Operations, Fulfillment & Strategy
- Managed product catalog setup within Shopify—variants, pricing tiers (2pc/3pc), size charts, recurring purchase capabilities.
- Set up email subscription flows, informative newsletters, and post-purchase follow-ups.
- Oversaw quality control, shipping logistics, and order updates via integrated admin dashboards.
✅ Results & Impact
Elevated brand awareness and sales through visually immersive campaigns and strong community engagement.
A refined e‑commerce platform that reflects Eraya’s luxe identity and boosts customer trust through visuals and UX.
Seamless purchasing experiences for customers worldwide.